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Shelf Impact

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Since the bulk of all purchase decisions are determined at the store shelf, the first priority of your packaging should be to account for the reality shoppers experience there. How well you've designed your package to account for what the shopper sees, thinks, and reacts to while in your category can positively or negatively influence your sales performance on a daily basis. To help you convert more shoppers into consumers through your packaging, follow these eight principles of sales-effective package design.

Thankfully flexible packaging can help tenfold with this valuable consumer interaction thanks to its printable surface area. As can be seen in the example below. The same product, one in a plastic jar, the other in a designed flexible pouch. You do not need to be a genius to see which can easily stand out a lot more!


 
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